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Digitally Transforming Business



Digitally Transforming Business

As we can all appreciate, the speed at which technology impacts our lives is exponential, whilst organisations and in society we are used to a more lineal change. Many executives face significant challenges and strategic questions when faced with this complex and unstructured reality: What is the impact of technology on my processes and my business model? Which new organisational skills must I develop in order to secure a sustainable business in this digital context? How do I place the connected customer at the centre of my organisation? How can I transform my company? The Spanish Executives Association (AED), and more specifically the recently created Technology and Business Commission have developed initiatives to reflect on the role of the executive in the digital transformation process, in order to resolve these concerns. The document "Digital transformation of business" that you are now holding in your hands is our first initiative.

Author: Josep Aracil.

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