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Putting people at the heart of digital transformation is a clear factor for success

La APD, junto a IECISA y SAP, ha organizado en Sevilla la jornada Empleado 360º. Personas y tecnología en el centro de la transformación.

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Putting people at the heart of digital transformation is a clear factor for success
10/March/2020
Informática El Corte Inglés presents its experience in the digital transformation of the workspace and Intelligent Workplace at the Empleado 360º congress, organised with SAP and APD in Seville.

Madrid, 10 March 2020.-

New technologies, current methodologies and workspace transformation are key to fostering the efficiency and engagement of your professionals with the organisation, since technology and people must share the stage in a changing scenario like the one established for an effective digital transformation. All this was discussed at the conference Empleado 360º: Personas y tecnología en el centro de la transformación (People and technology at the heart of transformation), organised in Seville by APD together with tech consulting firm IECISA and German multinational SAP, and where Javier Rodríguez Zapatero, executive chairman of the ISDI (Internet Development Institute), gave a keynote speech on the importance of the human factor in 4.0 organisations.

Felipe Medina, director of the south area at APD, which hosted the event, welcomed attendees and spoke of the importance of such events in a world “where disruption is on the agenda and where we need to adapt and transform our relationships quickly and effectively”. He emphasised two major areas for addressing this new paradigm “where the strategy of our organisations must be supported: talent and opportunities; people and technology.”

The opening speech was given by Gonzalo Gómez Lardies, director of Strategy, Marketing and Communication at IECISA, who spoke of the importance of exponential organisations in successfully delivering on the digital evolution: “We know of companies that have gone under because they were unable to handle the digital transformation. To prevent that from happening to us, we need to think about what we are going to be working on in three years’ time and not just focus on what we do now.” The exponential rise in technological innovation and the mass generation of information has forced companies to rethink the workplace. Today’s employees have new functions requiring the restyling of technology and the workplace to be able to progress professionally. That’s why, says Gomez Lardies, “organisations have to ensure that their staff have the necessary tools to make their daily operational needs easier, allowing them to manage talent, strengthen brand engagement and reinforce both corporate culture and collaboration.”

Digital optimism is the answer according to Javier Rodríguez Zapatero, executive chairman of the ISDI digital business school, who also defended putting employees at the heart of the organisation. People need a 4.0 organisation with more agile processes posited on robotisation, automation and artificial intelligence. “Society is radically changing its behaviour,” said the head of ISDI. “People feel connected, powerful and wise; they are busy and have high expectations.” This, he said, “requires a transformation across all the management models we learned in the twentieth century, which taught us how to make decisions in safe environments that slow down growth. Today’s scenario is volatile, uncertain, complex and ambiguous, making it necessary for society to drill down on the technology and adapt to exponential changes” . Mr Rodríguez said we must tap into optimism to do so: “Digital and technological optimism will create a better world.”

Panel discussion

Empleado 360º. La clave del éxito (The key to success) was the subject of the panel discussion moderated by Josep Aracil, EPIS director at IECISA. An expert-led discussion on the importance of placing people at the heart of the digital transformation which engaged Samantha Ugarte, director of the IECISA HCM business unit; Alfredo García, CIO of Grupo FCC; Javier Rodríguez Zapatero, executive chairman of ISDI; and Simón Noriega, director of HCM pre-sales at SAP España. They all agreed on a common goal in the digital challenge facing organisations: in this paradigm shift, technology is a driver and enabler of how to manage each member of a team, one that excels in both talent management solutions and those that enable areas such as workforce management. “All this technology,” said Samantha Ugarte, “is the guarantee of success for process implementation but it won’t work unless there is a sea change in the organisation which must be driven by management and led by human resources.”

Putting the employee at the heart of the transformation is a common objective across most organisations. It involves incorporating tools to assist people in their career progression and make their daily operational needs easier. Routine procedures are streamlined and processes simplified as much as possible through automation and artificial intelligence to manage talent, strengthen ties with the brand and boost corporate culture. IECISA has a one-stop workplace service centre concentrating all Intelligent Workplace provisioning from basic support services through to curve benders like cloud migration, in addition to 360º services focused on the workplace. 

In the attached image, left to right: Alfredo García, Felipe Medina, Javier Rodríguez Zapatero, Josep Aracil, Samantha Ugarte, Gonzalo Gómez and Simón Noriega.