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360 Customer

The customer at the heart of the business

We orchestrate solutions to transform the relationship between organisations and their end customers on the basis of the “opti-channel” concept, i.e., the ability to deliver the best value proposition to the user at all times and on the channel the user chooses, adapted to the context in order to break new ground. Integrating the best CRM and advanced data analysis tools for every interaction or transformation of physical sales environments to leverage a consistent and integrated experience with the virtual world.

360 Customer

Before purchasing

Research. Brands need to understand what customers perceive as their weak and strong points both with respect to themselves and the competition to guide their strategy.

Marketing and Communication. Brands can only be useful to their customers if they listen to their needs and help identify them, providing them with contextual information about their purchasing interests. In this way they can segment and personalise the message for each customer.

In-store

Digital Signage (indoor and outdoor). Signalling of floors, areas and departments to adjust the message to the customer, schedule, current campaigns, etc.

Queue management. Makes it possible to enhance the customer experience, providing a more agile service, eliminating uncertainties and friction in these services.

Indoor tracking. Customer behaviour becomes a measurable and anonymous element through a non-intrusive procedure.

Allocation. Having the right item in the right store and the right place at the right time.

Point of sale. Single point of sale platform for Physical POS and Virtual POS making it possible to turn any mobile device in the store into a point of sale.

Electronic ticket or green ticket. Allows the customer to be identified in order to receive online purchase tickets from the retailer’s POS terminal or virtual store and consult them at any time from any device or channel, preventing fraud and boosting customer loyalty.

Electronic contract

  • Elimination of paper
  • Engagement with customer through selected channel
  • Immediate start of approval flows

On the website

Designing the customer experience. The customer’s perception must be clear about the messages that activate the brands to encourage purchase. The brand’s web presence must be managed, integrating promotional information (banners, links, carousels, etc.) and personalising its behaviour for each customer segment.

eCommerce. A cornerstone of online customer relations: product search, shopping cart, order tracking, queries, favourites, etc. It requires a solution that covers everything from product enrichment to promotional management, all under the premise of a unique customer experience.

Catalogue management. Enables the greatest flexibility to define the product model together with other needs such as having a dedicated search engine, data validation and quality rules, process workflows and content-syndication and export-to-marketplaces capability.

Customer service. It is necessary to improve first-visit troubleshooting based on a wraparound view of the customer, scaling their problems if necessary and being able to personalise the response to the presented incident.

On Boarding.

  • Voice and face recognition
  • ID document capture
  • Online assistant
  • Identity management
  • Identity as a Service
  • Mobile identifier
  • Credentials generation

GDPR consent. Makes it possible to obtain the expression of “unequivocal consent” in a simple, swift and cost-effective manner in order to guarantee the customer the right of assignment and access to the personal data transferred.

Electronic contract.

  • Communication with the customer through the selected channel
  • Immediate start of approval flows

Customer

Know your customer

  • View customer profiles and store heat maps
  • Strengthen advertising and loyalty impacts

Web footprint analysis. Provides an accurate understanding of your marketing effectiveness in each channel and digital initiative.

Transpromo. Segmented messages aimed at each customer profile by leveraging existing transactions.

 

IECISA Blockchain

"At IECISA we help design a global experience by generating relevant and memorable moments that impact your current and future customers’ decision."

Eduardo Pascual


  • FEATURED EXPERIENCES

    NOAVITAL PROJECT- ALTHAIA FOUNDATION

    Welfare platform for the chronically ill

    A platform that improves management and care of patients with complex chronic pathologies. The tool enables a monitorised and remote tracking of patients, guaranteeing continuity of care and promoting collaborative work among the different health and social levels.

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    WELFARE PLATFORM FOR THE CHRONICALLY ILL
  • FEATURED EXPERIENCES

    ASISA

    Agile Methodologies and Cloud on the basis of its renewal

    ASISA has begun a modernisation process, and it is committed to cloud architecture and a model based on agile methods. This has enabled it to significantly reduce the time to market for its new products.

    ASISA case study
  • FEATURED EXPERIENCES

    AST | Aragonesa de Servicios Telemáticos

    Deployment of virtual desktops for the Regional Government of Aragón

    AST and the technology consultancy IECISA have deployed 1000 customised virtual desktops for three departments at the Regional Government of Aragon: Agriculture, Employment and General Administration. The project was successfully developed in record time using the Amazon Web Services WorkSpaces service, a swiftly implemented solution which is nonetheless sufficiently flexible to fulfil the client's needs.

     

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    Deployment of virtual desktops for the Regional Government of Aragón I IECISA
  • FEATURED EXPERIENCES

    CENTRAL DE ASTURIAS UNIVERSITY HOSPITAL

    Unified digital archive for clinical records

    "Our objective was to digitalise 3000 clinical records every day and attach them to the patient's electronic records, thus ensuring that they are fully available to healthcare professionals". 

    Alberto Ibarra Peláez. Information Systems Manager, HUCA

    WATCH VIDEO
    Folders image
  • FEATURED EXPERIENCES

    BANCO SABADELL

    With the help of El Corte Inglés, Banco Sabadell is reducing the use of physical documents throughout the banking process and in its commercial branch network

    With the help of Informática El Corte Inglés, Banco Sabadell has set up the Paperless Office project. It aims to reduce and eliminate the use of physical documents throughout the banking process, above all in the more than 1300 branches of Banco Sabadell's commercial network.

    BANCO SABADELL
  • FEATURED EXPERIENCES

    BRASIL SÃO BERNARDO DO CAMPO

    São bernardo do campo. Safe city. 

    Implementation of an integrated security and emergency solution, covering both citizen and civilian security, in order to anticipate and manage any incident and / or crisis, including those caused by atmospheric catastrophes. This system covers the technological and procedural integration of four municipal agencies: Civil Guard, Civil Defense, SAMU (Mobile Health Service) and Traffic.

    BRASIL SÃO BERNARDO DO CAMPO
  • FEATURED EXPERIENCES

    LAND REGISTRY OF MEXICO CITY

    Modernising the land registry of Mexico City

    Informática El Corte Inglés is using the latest technology to carrying out the biggest and most ambitious land registry modernization and updating project in the world. The biggest milestones have included carrying out a digital flight over the 1,486 Km2 of Mexico City, creating a new, updated map, and visiting more than two million properties.

    BANCO SABADELL
  • FEATURED EXPERIENCES

    EDIXGAL PROJECT, XUNTA DE GALICIA

    Virtual learning environment

    "The benefits we are looking to attain are an improvement in student's educational results, specifically in digital skills" 

    Carlos Vázquez. Sectorial Technological Solutions Director at the Technological Modernisation Agency in Galicia, AMTEGA

    WATCH VIDEO
    VIRTUAL LEARNING ENVIRONMENT
  • FEATURED EXPERIENCES

    SIGNO EDITORES

    Mobility for the sales force

    "Apart from lightening the workload for our sales agents, we now have a more attractive catalogue with interactive and up-to-date content". 

    Sergio Fernández Manzaneque. Chief Executive Officer at SIGNO EDITORES

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    MOBILITY FOR THE SALES FORCE
  • FEATURED EXPERIENCES

    SACYL

    Optimised Printing Service

    This project provides integrated management for all printing, copying and scanning resources throughout the Public Health Authority for Castilla y Leon, with the aim of increasing efficiency and productivity.

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    Optimised Printing Service

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